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Brett Eyewear

DGR NY x BRETT

Distinguished Gentleman's Ride New York x BRETT

BRETT Eyewear is honored to be a partner of the Distinguished Gentleman's Ride in New York.

Originally inspired by Mad Men series character Don Draper, dressed in his finest to ride his motorcycle, the Distinguished Gentleman's Ride is a themed parade bringing together tens of thousands of vintage bikers around the world.

This Ride gathers a community of passionate gentlemen around the world, who support charitable initiatives with their trademark elegance, and help break down stereotypes associated with the world of motorcycling. Funds raised by the DGR are invested in the fight against prostate cancer, and men's mental health actions worldwide through their official partner, Movember (since 2012, $45 million were raised via 500,000 participants in 121 countries).

To immortalize this partnership, the talented photographer Peter Domorak highlighted the values on which DGR is built. Among these are community and friendship, and the project brought together many passionate people. Iconic New York City locations such as the Dumbo neighborhood in Brooklyn provided the perfect decor.

Discover the DGR
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